TOC: J Database Mar Cust Strat Man
Introduction
Journal of Database Marketing & Customer Strategy Management, 19(3)
Editorial
–Jane Fae []
Factors affecting consumer attitudes towards mobile marketing
–Rudaina Othman Yousif [] []
Geographical indication as a market orientation strategy: An analysis of producers of high-quality wines in Southern Brazil
–Paloma de Mattos Fagundes, Ana Claudia Machado Padilha, Thaisy Sluszz and Antonio Domingos Padula [] []
Brand manifestation and retrieval effects as drivers of buying behavior in Mexico
–Rajagopal [] []
Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining
–Daqing Chen, Sai Laing Sain and Kun Guo [] []
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