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Drivers, impediments and manifestations of brand orientation: An international museum study
–Jody Evans, Kerrie Bridson, Ruth Rentschler [] []

Does rhetoric impact advertising effectiveness with liking controlled?
–Bruce A. Huhmann, Pia A. Albinsson [] []

Effects of discount framing in comparative price advertising
–Sally McKechnie, James Devlin, Christine Ennew, Andrew Smith [] []

The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?
–Joonhyuk Yang, Wonjoon Kim, Naveen Amblee, Jaeseung Jeong [] []

Advertising regulation and market drivers
–Andrew G. Parsons, Christoph Schumacher [] []

Corporate social performance and consumer-retailer emotional attachment: The moderating role of individual traits
–Pavlos A. Vlachos [] []

Impact of brand-building activities and retailer-based brand equity on retailer brand communities
–Sridhar Samu, Preeti Krishnan Lyndem, Reginald A. Litz [] []

Impacts of perceived brand relationship orientation on attitudinal loyalty: An application to strong brands in the packaged goods sector
–Gilles Séré de Lanauze, Philippe Aurier [] []

Sensory description labels for food affect consumer product choice
–Johan Swahn, Lena Mossberg, Åsa Öström, Inga-Britt Gustafsson [] []

Marketing-orientated pricing: Understanding and applying factors that discriminate between successful high and low price strategies
–David Jobber, David Shipley [] []

The effectiveness of casual advergames on adolescents’ brand attitudes
–Ignacio Redondo [] [Google Scholar]

Cross-national differences in e-WOM influence
–George Christodoulides, Nina Michaelidou, Evmorfia Argyriou [] []

When implicit promises override explicit promises: The effectiveness of guarantees and diagnostic kits in improving product evaluations
–Yael Steinhart [] []

The relative performance of TV sponsorship versus television spot advertising
–Erik L. Olson, Hans Mathias Thjømøe [] []

Shared learning in supply networks: evidence from an emerging market supply network
–Katy Mason, Ilan Oshri, Sheena Leek [] []

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