TOC: J Pub Policy Mar
Introduction
Journal of Public Policy & Marketing, 31(2)
Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy
–Madhubalan Viswanathan, Srinivas Sridharan, Robin Ritchie, Srinivas Venugopal, and Kiju Jung [] []
Marketing and Public Policy: Transformative Research in Developing Markets
–Clifford J Shultz, Rohit Deshpandé, T. Bettina Cornwell, Ahmet Ekici, Prabakar Kothandaraman, Mark Peterson, Stanley Shapiro, Debabrata Talukdar, and Ann Veeck [] []
Understanding the Value of On-Premise Signs as Marketing Devices for Legal and Public Policy Purposes
–Charles R Taylor, Matthew E Sarkees, and Hae-Kyong Bang [] []
Collectible Toys as Marketing Tools: Understanding Preschool Children’s Responses to Foods Paired with Premiums
–Anna R McAlister and T. Bettina Cornwell [] [Google Scholar]
An Exploratory Study of the Behavior and Perceptions of College Students with Respect to Regular, Light, and Ultralight Cigarettes
–Karen H Smith, Mary Ann Stutts, and Gail M Zank [] []
The Meaning of “Light” and “Ultralight” Cigarettes: A Commentary on Smith, Stutts, and Zank
–Janet Hoek and Timothy Dewhirst [] []
Flies in the Ointment? Addressing Potential Impediments to Population-Based Health Benefits of Restaurant Menu Labeling Initiatives
–Scot Burton and Jeremy Kees [] []
A Coconstructed World: Adolescent Self-Socialization on the Internet
–Laurel Anderson and Deborah Brown McCabe [] []
Plan Format and Participation in 401(k) Plans: The Moderating Role of Investor Knowledge
–Maureen Morrin, Susan M Broniarczyk, and J. Jeffrey Inman [] []
Targeting Social Messages with Emotions of Change: The Call for Optimism
–Paula C Peter and Heather Honea [] []
Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective
–Gene R Laczniak and Patrick E Murphy [] []
Evidence on the Effects of Mandatory Disclaimers in Advertising
–Kesten C Green and J. Scott Armstrong [] []
Understanding the Fine Print: The Need for Effective Testing of Mandatory Mortgage Loan Disclosures
–Vanessa G Perry and Pamela M Blumenthal [] []
Sound Disclosures: Assessing When a Disclosure Is Worthwhile
–John Kozup, Charles R Taylor, Michael L Capella, and Jeremy Kees [] []
Compelled Speech and the Case for Judicial Engagement
–Paul M Sherman [] []
Should We Put a Price on Free Speech?
–J. Scott Armstrong and Kesten C Green [] []
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