TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 21(7)
Searching for competitive advantage with the brand extension process
–Tina Vukasovic [] []
Effects of complete products on consumer judgments
–Timucin Ozcan, Daniel A. Sheinin [] []
Place branding: creating self-brand connections and brand advocacy
–Elyria Kemp, Carla Y. Childers, Kim H. Williams [] []
Key drivers of automobile brand choice in sub-Saharan Africa: the case of Ghana
–Bedman Narteh, Raphael Odoom, Mahama Braimah, Samuel Buame [] []
Brand loyalty and the role of hedonic value
–Anna Kuikka, Tommi Laukkanen [] []
The relationship between customer value and pricing strategies: an empirical test
–Anna Codini, Nicola Saccani, Alessandro Sicco [] []
Price unfairness: the indirect effect on switching and negative word-of-mouth
–Cristiane Pizzutti dos Santos, Kenny Basso [] []
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