TOC: J Mar Ed
Introduction
Journal of Marketing Education, 34(3)
Editor’s Corner
–Donald R. Bacon []
The Journal of Marketing Education: Past, Present, and Future
–Deborah M. Gray, James W. Peltier, and John A. Schibrowsky [] []
Bridging the Gap: The Case for Expanding Ethnographic Techniques in the Marketing Research Curriculum
–Lynne Freeman and Daniela Spanjaard [] []
The Influence of New Product Characteristics on Rate of Adoption: Increasing Student Comprehension With the Bidding for Buyers Game
–Brian A. Vander Schee [] []
A Tutorial Guide ÂÜÀòÉç¹ÙÍøt How to Manage a Client-Financed Project
–Gary L. Clark, Michael E. King, and Iksu Jurn [] []
Pop-up Retailing: The Design, Implementation, and Five-Year Evolution of an Experiential Learning Project
–Brigitte Burgess [] []
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