TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 29(7)
Predicting consumer intentions to purchase energy-efficient products
–Hong-Youl Ha, Swinder Janda [] []
Green consumer behavior in an emerging economy: confusion, credibility, and compatibility
–Lorena Carrete, Raquel Castaño, Reto Felix, Edgar Centeno, Eva González [] []
European football teams’ CSR engagement impacts on customer-based brand equity
–Jens Blumrodt, Douglas Bryson, John Flanagan [] [Google Scholar]
Consumer animosity and product choice: might price make a difference?
–Annie Peng Cui, Theresa A. Wajda, Michael Y. Hu [] []
Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities
–Tendai Chikweche, Richard Fletcher [] []
Segmentation of Chinese adolescent girls using gender roles and ideal female images
–Kara Chan, Yu Leung Ng [] []
Evidence of a secular trend in attitudes towards the macro marketing environment in India: pre and post economic liberalization
–Steven Lysonski, Srinivas Durvasula, A.D. Madhavi [] []
Attributes of young consumers’ favorite retail shops: a qualitative study
–Toby C.Y. Yip, Kara Chan, Evon Poon [] [Google Scholar]
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