ÂÜÀòÉç¹ÙÍø

Call for Papers

Joint Conference of

The ÂÜÀòÉç¹ÙÍø (Global Marketing SIG), Georgetown University and the U.S. Department of Commerce

“Trade Policy and International Marketing”
Washington D.C.
March 13-15, 2013

ONLINE REGISTRATION

The Global Marketing Special Interest Group of the ÂÜÀòÉç¹ÙÍø, Georgetown University’s McDonough School of Business and the U.S. Department of Commerce are collaborating on an important meeting of global experts. After 25 years, we announce another conference on Trade Policy and International Marketing. The location of Washington D.C. with its major policy players, combined with the international business and marketing expertise of Georgetown University, allows for a unique combination of participants. Just like in 1988, this event will again offer the opportunity to present leading edge work in international trade thinking which, in turn, can influence policy for decades to come. This meeting will also present key insights on international market entry, reflect the effects of varying customer needs and expectations, and look towards new opportunities and constraints in the future of international marketing.

Members of the conference committee are:

• Prof. Michael R. Czinkota, Georgetown University (Chair)
• Amb. Charles Ford, U.S. Department of Commerce
• Prof. Ruediger Kaufmann, University of Nicosia
• Dr. Suraksha Gupta, Brunel University
• Prof. Andreas Pinkwart, Handelshochschule Leipzig
• Professor Charles Skuba, Georgetown University

Conference Coordinator: Ireene Leoncio – icl2@georgetown.edu

The deadline for receipt of competitive papers, special topic session and roundtable proposals via e-mail is December 31, 2012. Papers are to be sent to the respective track chairman.

Within the conference theme, we encourage the submission of papers and special session proposals that address the theory and practice relating to international market entry.

International marketing is crucial for firms and managers to succeed in foreign markets. This conference will address how policy makers and international marketers are interdependent. Both groups face a rapidly changing environment with new rules, a decline in the goodwill of market openers, and a more acerbic tone in competition. In short, greater interdependence has made us all more dependent on each other. The conference’s overall theme encompasses the following aspects and encourages submissions in them:

1. Business Government Relations in International Marketing

   The role of government support for corporate innovation leading to greater global competitiveness and expansion. How are corporate concerns represented in the policy making process? To what degree should government consider the needs of international marketers in its decision making (e.g. sanctions, aid, international repercussions of domestic decisions)? Should there be politics of international trade? How does government learn about corporate needs? What is the private sector’s expectation of government support?

   SEND PAPERS TO: Prof. Michael Czinkota , czinkotm@georgetown.edu

    

2. Going and growing internationally: Embracing a Global mindset.

   What is state-of-the-art knowledge of and about firms seeking new opportunities abroad? What are some of the new social media tools used to internationalize? How do firms identify and cater to diverse customers? Are recommendations for international business strategies and operations globally generalizable or are they mainly applicable to local circumstances, e.g. depending on a company’s geographic origin and scope, its size (SMEs vs. large corporations) and/ or its industry (b2b vs. b2c)? How are these topics introduced to students?

   SEND PAPERS TO: Prof. Ruediger Kaufmann, Kaufmann.r@unic.ac.cy

    

3. Policy innovations – how do we all become more successful?

   Trade policies give tax breaks, export subsidies that reduce exporting costs and red-tape, and set export licensing regulations. There are also free trade treaties, high level trade delegations and a myriad of restrictive importing rules that protect domestic companies. Such trade policies and practices have existed for millennia. Our focus will be on what is new and innovative around the world when it comes to encouraging exports. For example, are countries developing virtual trade show platforms for their exporters? Are trade representatives equipped with smart phone technology and applications when they visit prospects? Are there electronic payment flows that replace letters of credit? Papers that present studies or propose new innovative policies are encouraged.

   SEND PAPERS TO: Prof. Charles Skuba, cjs29@georgetown.edu

    

4. The Internationalization of the University Sector

   What makes a university international? Are there different avenues and strategies of internationalization? What role do the international activities of a nation’s universities play for their country, politics, trade, and international standing? What are the benefits (and drawbacks) of an international orientation? What components of higher learning should be internationalized? How do we prepare students for a new world in trade and marketing? Can and should university work directly influence policy and business ? How can the knowledge transfer between government, academe and business be structured so that we all know what we know?

   SEND PAPERS TO: Prof. Andreas Pinkwart, Pinkwart@hhl.de

    

5. Future consumers, international marketing and trade policy

   What is the empirical evidence for the emergence of new consumer cultures? Will governments help or hinder international marketing? How will religion and other cultural dimensions affect the way we do business globally? How will consumer differences change and how can they be analyzed better? How to obtain and work with large data sources? What are key strategies for managing relations and networks ? How are international trade patterns likely to shift? How will emerging markets compete and who focuses on the bottom of the pyramid ? How closely should trade efforts be linked to jobs?

   SEND PAPERS TO: Dr. Suraksha Gupta, Suraksha.gupta@brunel.ac.uk

The following pages list the submission instructions. Inquiries related to your submission or general questions about the conference may be found at the website michaelczinkota.com or directed to the conference coordinator (logistics) or conference chair (content).

PROGRAM STRUCTURE

Three options are available for the presentation and discussion of research and scholarly thought:

1. Competitive Papers include full papers that represent completed work by the author(s).
2. Special Topic Sessions provide the opportunity for focused attention on critical or emerging topics related to the conference theme.
3. Roundtable Sessions provide opportunities for collaborative work and for exploring new topic areas.

SUBMISSION AND DECISION DEADLINES

Submissions for competitive papers, special topic sessions and roundtable sessions must be received no later than December 31, 2012. Notification of acceptance will be by January 31, 2013.

GENERAL SUBMISSION REQUIREMENTS

All submissions, reviewing, and notification regarding the Conference will be conducted electronically. The materials should be new, relevant, interesting and unpublished. All submissions should comply with the guidelines for submissions at the Journal of International Marketing (www.marketingpower.com)

SPECIFIC REQUIREMENTS AND PROCEDURES FOR SUBMISSION IN EACH CATEGORY

Competitive Papers

It is mandatory that all accepted papers will be presented at the conference by one of the paper’s authors.

Format and Style for Competitive Papers:

1. Prepare and submit electronic documents in Microsoft Word. Submitted papers – including references, exhibits, and appendices – must not exceed 50 double-spaced, word-processed pages prepared in 12-point font. The paper should conform to the manuscript guidelines of the ÂÜÀòÉç¹ÙÍø. Authors of accepted papers should revise their work in accordance with reviewers’ suggestions.
2. Please prepare a separate abstract not exceeding 100 words.
3. To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should:
   • Not include a front page with author-identifying information. This information should be submitted in a separate document.
   • Remove identifying information from the document properties. For example, in Word 2003, this can be done by clicking on File -> Properties, and selecting the Summary tab. Erase any author or university information. Save. In Word 2007, click on the Microsoft Office Button (orange “logo” in upper left), click Prepare -> Properties. Delete any author or university information. Save.
4. Authors should submit complete contact information for all authors including name, mailing address, phone number, fax number, and e-mail address as it should appear in the final program materials. All details, including the physical mailing addresses, are required.

All accepted papers will be published with their abstracts as part of the conference proceedings and program.

Special Topic Sessions

These sessions are intended to provide opportunities for focused attention to critical topics related to the conference theme. In order to promote discussion between participants and the audience from which a larger understanding of the topic can emerge, special topic session organizers should have a chair or discussion leader that is an expert in the area. Creative mechanisms for encouraging and managing discussion, besides the traditional discussion leader/chair, are welcome, but must be described in the session proposal.

Format and Style for Special Topic Session Proposals:

1. Prepare the proposal in Microsoft Word. Special Topic Session proposals should not exceed 10 double-spaced, word-processed pages prepared in 12-point font. The proposal should describe the objective of the session, its general orientation, likely audience, key issues, and topics to be covered as well as a description of why the session and its format are likely to make an important contribution within the conference theme. The session should not consist of a series of papers that would be appropriate for competitive session review.
2. Please prepare a separate abstract not exceeding 100 words.
3. Authors should submit complete contact information for all authors including name, mailing address, phone number, fax number, and e-mail address as it should appear in the final program materials. All details, including the physical mailing addresses, are required.

Roundtable Sessions

These informal and interactive discussions are intended to provide opportunities for collaborative work and for exploring new topics related to the conference theme and global marketing more broadly. Roundtable session organizers should be experts in the topic area. Creative mechanisms for encouraging and managing discussion are encouraged and should be described in the session proposal.

Format and Style for Special Topic and Roundtable Session Proposals:

1. Prepare the proposal in Microsoft Word. Roundtable Session proposals should not exceed 5 double-spaced, word-processed pages prepared in 12-point font. The proposal should describe the objective of the discussion, its general orientation, likely audience, key issues, and topics to be covered as well as a description of why the session is likely to make an important contribution to global marketing.
2. Please prepare a separate abstract not exceeding 100 words.
3. At the time of submission, provide complete contact information for all roundtable session discussion leaders including name, mailing address, phone number, fax number, and e-mail address as it should appear in the final program materials. All details, including the physical mailing addresses, are required.

---

The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership