TOC: J Bus Ind Mar
Introduction
Journal of Business & Industrial Marketing, 27(8)
Tangible and intangible resource inequity in customer-supplier relationships
–Linda Silver Coley, Eckhard Lindemann, Stephan M. Wagner [] []
The differential impact of brand equity on B2B co-branding
–Stavros P. Kalafatis, Natalia Remizova, Debra Riley, Jaywant Singh [] []
Attributes of overall satisfaction of agricultural machinery dealers using a three-factor model
–Alexander Staus, Tilman Becker [] []
Leveraging relationship orientation and its impact on relationship outcomes
–Geoffrey T. Stewart, Zach G. Zacharia, Andrew B. Artis [] []
The training of sales managers: current practices
–Geoffrey L. Gordon, C. David Shepherd, Brian Lambert, Rick E. Ridnour, Dan C. Weilbaker [] []
Intertwining relationship marketing with supply chain management through Alderson’s transvection
–Per Engelseth, Christian Felzensztein [] [Google Scholar]
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |