TOC: J Applied Mar Theory
Introduction
Journal of Applied Marketing Theory, 3(1)
Editor Comments Vol 3(1)
–Mike McCall, Rick Mathisen and Mike Musante []
The Impact of Salespeople on Retailer Outcomes
–Ronald A. Clark, James J Zboja, Clay M. Voorhees [] []
Customer Complaint Handling: The Importance of Employee Training for Customer Service
–Nader H. Shooshtari, Shawn F. Clouse, Simona Stan [] []
Psychographic Segmentation in a Unique Service Industry: A Typology Based on Consumers’ Levels of Consumption of Live and Media-Based Spectator Sports
–Tammy McCullough, Sam Fullerton [] []
An Empirical Taxonomy of Tourist Information Search Strategies
–Stephen W. Clopton, James E. Stoddard, Michael R. Evans [] []
Understanding the Service Environment: How Does Music, Color, and Scent Impact Customers?
–Anita Whiting [] []
Control and Fairness in Customer Service
–Odile Jeanne Streed, Albert Kagan [] []
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