TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 40(6)
Incentivizing CEOs to build customer- and employee-firm relations for higher customer satisfaction and firm value
–Xueming Luo, Jan Wieseke & Christian Homburg [] []
The effect of shipping fee structure on consumers’ online evaluations and choice
–Nevena T. Koukova, Joydeep Srivastava & Martina Steul-Fischer [] []
Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?
–Anne L. Roggeveen, Michael Tsiros & Dhruv Grewal [] []
How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall
–Julie Baker & Kirk L. Wakefield [] []
Achieving brand loyalty through sponsorship: the role of fit and self-congruity
–Marc Mazodier & Dwight Merunka [] []
Bottom-up learning in marketing frontlines: conceptualization, processes, and consequences
–Jun Ye, Detelina Marinova & Jagdip Singh [] []
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