IRET Materials
Introduction
The International Retailing Education and Training initiative at the University of Florida offers learning materials on international retailing with a focus on China
IRET (International Retailing Education and Training)
IRET offers free supplementary materials that outline the knowledge essential to building global competence in international retailing with a special focus on China.
IRET (International Retailing Education and Training) offers free supplementary materials that outline the knowledge essential to building global competence in international retailing with a special focus on China. These materials can be accessed at . This resource offers eight modules accompanied by Powerpoints, videos, photographs, and case studies. The IRET initiative is led by the David F. Miller Center for Retailing Education and Research (CRER) at the University of Florida (UF) and is funded by the U.S. Department of Education– Business and International Education (BIE) Program. Educators, practitioners, and students are highly encouraged to contribute and share information to enrich the resource site.
Upon free registration, instructors, students and corporations will gain access to multimedia learning modules based on global retailing operations in China.
The modules cover the following topics:
- Background
- Chinese Culture and Shopping Behaviors
- Retail Market Entry Strategy in China
- Retail Marketing Management
- Locations in Chinese Retail Industry
- Retail Supply Chain Management
- Ethical Issues
- Retail Human Resource Management
For questions or comments, please contact Dr. Hyunjoo Oh at iret@warrington.ufl.edu.
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