Transcultural Marketing and Innovation
Introduction
Transcultural Marketing for Incremental and Radical Innovation, Book to be edited by Bryan Christiansen, Salih Yildiz and Emel Yildiz; Proposal deadline 30 Nov 2012
This post is regarding the upcoming book, "Transcultural Marketing for Incremental and Radical Innovation":
Some of the suggested topics include, but are not limited to, the following:
- Contemporary Business Climates
- Transcultural Markets and Organizations
- Organizational Culture
- Globalization, Glocalization, and Grobalization
- Hofstede: Five Dimensions of National Culture
- Schwartz: Seven Value Types or Motivational Domains
- Cultural Intelligence (CQ)
- Cultural Indoctrination
- High-Context and Low-Context Cultures
- Thinking Patterns and Intellectual Styles
- Business & Product Life Cycles
- Incremental Innovation
- Radical Innovation
- Strategic Marketing Management
- International Marketing & Sales: A New Paradigm
- Convergence / Divergence Theory: Consumer Behavior
- Strategic Marketing & Technology
- Online Marketing
- Product Development
- Integrated Marketing Communications
- Segmentation, Evaluation, and Positioning
- Marketing Channels and Supply Chain Management
- International Language Management
- Global Marketing Theory
- Guerrilla Marketing
- Effective Branding & Brand Equity
- Third Culture Individuals: A Growing Segment
- Government-University-Industry Collaboration
- Strategic Value of Scholar-Practitioner-Leaders in Marketing
- Social Processes: Motivation, Needs, and Drives
- Global Competitiveness
- International Diversity Management
- Case Studies
Regards,
Bryan Christiansen
Chief Executive Officer
PRYMARKE, LLC
16257 Hilltop Drive
Linden, Michigan 48451 USA
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