TOC: Trziste Market
Introduction
Trziste Market, 24(1)
The impact of marketing resources on corporate competitiveness
–Gyulavári, T., Kenesei, Z. [] []
Corporate reputation index: empirical research in banking sector
–Grgiæ, D. [] []
Service quality concept and measurement in the business consulting market
–Benaziæ, D., Ozretiæ Došen Ð. [] []
Integrated marketing communications in high-quality hotels of central and southern Dalmatia: a study from the perspective of managers and guests
–Šeriæ, M., Gil Saura, I. [] []
Measuring Romanian do-it-yourself retail chain’s efficiency during the economic crisis
–Alt, M. A. [] []
Intergenerational influence and rituals – children’s behaviour with new school year
–Sredl, K. C., Butigan, R., Renko, N. [] []
Comparison of perceived value structural models
–Piri Rajh, S. [] []
Book Reviews
Lindstrom, M.: "Brandwashed – tricks companies use to manipulate our minds and persuade us to buy"
–Hays, D. []
Previšiæ, J., Ozretiæ Došen, Ð., Krupka, Z.: "Osnove meðunarodnog marketinga"
–Komarac, T. []
Dobriniæ, D. (ur.): "Marketing i baze podataka"
–Gregurec, I. []
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