TOC: Mar Sci
Introduction
Marketing Science, 31(5)
Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act
–Christine Moorman, Rosellina Ferraro, and Joel Huber [] []
Commentaries and Reply to "Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act" by Christine
–Moorman, Rosellina Ferraro, and Joel Huber []
Can Brand Extension Signal Product Quality?
–Sridhar Moorthy [] []
Bidding Behavior in Descending and Ascending Auctions
–Amar Cheema, Dipankar Chakravarti, and Atanu R. Sinha [] []
Consumer Mental Accounts and Implications to Selling Base Products and Add-ons
–Sanjiv Erat and Sreekumar R. Bhaskaran [] []
How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?
–Lesley Chiou and Catherine Tucker [] []
State-Dependence Effects in Surveys
–Martijn G. de Jong, Donald R. Lehmann, and Oded Netzer [] []
Self-Control and Incentives: An Analysis of Multiperiod Quota Plans
–Sanjay Jain [] []
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