TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 18(5)
Towards an understanding of the role of trade fairs as facilitators of consumer creativity
–Eeva-Katri Ahola [] []
Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises
–Sabine A. Einwiller & Michael Boenigk [] []
How coviewing reduces the effectiveness of TV advertising
–Steven Bellman, John R. Rossiter, Anika Schweda & Duane Varan [] []
Awareness changes placebo effects for feeling relaxed, but not for liking
–J. Kuenzel, I. Blanchette, E. H. Zandstra, A. Thomas & W. El-Deredy [] []
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