TOC: Intl J Nonprofit Vol Sector Mar
Introduction
International Journal of Nonprofit and Voluntary Sector Marketing, 17(4)
Introduction to special issue
–Debra Basil []
Coverage of social marketing efforts in the mainstream media
–Michael Basil [] []
What do social marketing programmes reveal about social marketing? Evidence from South Asia
–Gordhan K. Saini and Kumar Mukul [] []
Alternative approaches to decreasing maternal anemia: identifying the need for social marketing strategies to promote iron-folic acid supplementation in the Peruvian highlands
–Alina Shaw, Lenette Golding and Aimee Webb Girard [] []
Risky products in movies: a special type of the embedded message requiring special treatment?
–Andriy Kovalenko and Ben Wooliscroft [] []
Marketing social missions—adopting social marketing for social entrepreneurship? A conceptual analysis and case study
–Judith Madill and Rafael Ziegler [] []
Emerging philanthropy markets
–Richard Michon and Atul Tandon [] []
Understanding the decision-making processes for arts sponsorship
–Kate Daellenbach [] []
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