TOC: Acad Mar Studies J
Introduction
Academy of Marketing Studies Journal, 16 (Special Issue)
A Segmentation of Beach Rental-By-Owner Online Inquiring Customers
–William W. Hill [] []
The Choice of Content by Information Providers in Word of Mouth Communications
–Luke Greenacre, Paul F. Burke, Sara Denize, Rikki Pearce [] []
Assessing the Accuracy of Automated Twitter Sentiment Coding
–Joel J. Davis, Shannon O’Flaherty [] []
Place Brands and the Relational Branding Communication Process
–L. Jean Harrison-Walker [] []
Heavy Versus Light Users: A Preliminary Study of Behavior Patterns in Retail Services
–Larry P. Pleshko, Sarah Al-Houti [] []
Pursuit of Happiness by Consumption: Spending Time Vs Spending Money
–Lee Yoonjae, Song Sangyeon [] []
Modeling Satisfied and Dissatisfied Customers in a B2B Setting
–Gregory M. Kellar, Michael W. Preis, James W. Hamister [] []
The Reading Motives Scale: A Uses and Gratifications Study of What Drives People to Read
–R. Nicholas Gerlich, Kristina Drumheller, Marc Sollosy [] []
System Optimization, Human Nature, Customer Value
–Jim Turner [] []
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