TOC: Acad Mar Studies J
Introduction
Academy of Marketing Studies Journal, 16(2)
Testing the Boundary for Sequential Mitigation Effect Using an International Sample: An Individual Difference in Self-Monitoring
–Abdullah J. Sultan [] []
Does the Customer-Firm Relationship Affect Consumer Recovery Expectations?
–Jun Ma [] []
The Tween Consumer Marketing Model: Significant Variables and Recommended Research Hypotheses
–Diane Prince, Nora Martin [] []
Net Generation: A Conceptual Framework of the Consumer Socialization Process
–Cheryl Luczak, Neil Younkin [] []
Parental Perspectives on Booster Seat Usage: Do Moms and Dads Share Common Ground?
–M. Meral Anitsal, Ismet Anitsal, Amanda Brown, Kevin Liska [] []
International Design Concepts in Internet Tourism Marketing: Comparing Web-Design Practices in Atlantic Canada and New England
–Richard D. Parker, Donna Sears, Rachel K. Smith [] []
Less is More for Online Marcom in Emerging Markets: Linking Hofstede’s Cultural Dimensions and Higher Relative Preferences for Microblogging in Developing Nations
–Charles Jobs, David M. Gilfoil [] []
Women of Generous Proportions: An Empirical Study of Full-Figured Brands and the Consumer Bonding Experience
–Jhoana P. Acosta [] []
Brand Community Loyalty: A Self Determination Theory Perspective
–Edward O’Donnell, Steven Brown [] []
Instore Social and Nonsocial Shopping: A Leisure Perspective
–Michael Guiry [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |