TOC: Acad Mar Studies J
Introduction
Academy of Marketing Studies Journal, 16(1)
The Impact of Adding Improvisation to Sequential NPD Processes on Cost: The Moderating Effects of Turbulence
–Enrique Nuñez, Gary S. Lynn [] []
A Study on the Online Shopper’s Self-Disclosure
–Yongsoo Kang, Jusik Park, Jeanny Liu [] []
A Framework for Examining the Role of Culture in Individuals Likelihood to Engage in Self-Gift Behavior
–Suri Weisfeld-Spolter, Maneesh Thakkar [] []
Using Taguchi Methods in a Marketing Study to Determine Features for a Smartphone
–J. S. Sutterfield, Lydia A. McKinley-Floyd [] []
Consumer-Based Brand Equity in the Television Industry: A Study of a Private TV Channel in Turkey
–Zeliha Eser, Musa Pinar, Tulay Girard, F. Bahar Isin [] []
The Effect of Brand Experience on Brand Relationship Quality
–Hee Jung, Lee, Myung Soo, Kang [] []
Ethnocentrism in the U.S.: An Examination of Cetscale Stability From 1994 To 2008
–Ruth Lumb, Jerome C. Kuperman [] []
Attitude Toward Brand: An Integrative Look at Mediators and Moderators
–Manoochehr Najmi, Yashar Atefi, SeyedAlireza Mirbagheri [] []
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