TOC: J Brand Man
Introduction
Journal of Brand Management, 20(1)
University branding: Understanding students’ choice of an educational institution
–Mathew Joseph, Eileen Wall Mullen and Deborah Spake [] [Google Scholar]
Brand emotional connection and loyalty
–Sandra Maria Correia Loureiro, Kaufmann Hans Ruediger and Vrontis Demetris [] []
The role of retailer mindset and promotional resources in strengthening online brands
–Deborah A Colton [] []
Probing brand luxury: A multiple lens approach
–Karen W Miller and Michael K Mills [] []
How the personality of a brand impacts the perception of different dimensions of quality
–Julian Clemenz, Malte Brettel and Timo Moeller [] []
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management
–Lucia Gatti, Albert Caruana and Ivan Snehota [] []
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