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Conference theme: Back to Basics: consumer-centric marketing or target-centric marketing International scientific conference hosted by the oldest school of marketing in Portugal. Publication opportunities in international marketing journals.

The ICMC 2013 – International Conference on Marketing & Consumer Behaviour will be held in the beautiful city of Porto in Portugal on May 16-17 2013. The conference will be preceded by a pre-conference workshop on “How to Publish a Scientific Paper in Top Journals” led by the Editor of the Portuguese Journal of Marketing.

The host of the cponference is IPAM – The Marketing School, the first higher education institution in Portugal devoted to marketing management.

We encourage researchers to submit their papers in the following themes. However, if you wish to submit a paper outside the proposed themes you are welcome.

• Marketing Communications, Social Media, Public Relations, Advertising & Promotion
• International and Cross-Cultural Marketing, Marketing in Emerging and Transition Economies
• Consumer Behaviour
• Innovation, Entrepreneurship and Small Business Marketing
• Marketing Research and Research Methodologies
• Marketing in Specific Industries (e.g. sports, tourism, public and NGO?s)
• Sustainable Marketing, Social Responsibility, Ethics and Consumer Protection
• Relationship Marketing, Customer Experience Management, Sensory & Experiential Marketing
• Marketing Strategy, Brand, Identity and Corporate Reputation

Deadline for abstract submission: December 31, 2012

For more information, please visit the conference website at

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