Marketing Math Preparedness
Introduction
Gopala "GG" Ganesh is looking for instructors at all levels to participate in a survey on marketing math preparedness
Dear Colleague:
Greetings from the University of North Texas in Denton, Texas!
I am planning to investigate the Marketing Math preparedness of college-level marketing teachers including faculty, adjunct faculty, lecturers and graduate students with teaching responsibility at the undergraduate and/or graduate level. For this purpose, I am finalizing an online survey consisting of a set of 50 multiple choice questions. I typically administer such a set as the end of semester two-hour final examination in my undergraduate marketing math class. The test emphasizes thinking through the problem rather than calculations, although some of the latter is also present.
I am now assembling a sample of volunteers (faculty and graduate students who teach marketing classes) to participate in the forthcoming Qualtrics survey through this ELMAR post. If you are interested, in participating in the survey, please let me know via email to ganesh@unt.edu with the subject header “Marketing Math Survey” from your official email address that includes your current full title and affiliation.
A special note to colleagues outside the USA: I currently have permission from our Institutional Review Board only for the U.S. phase of the survey. Therefore, I shall keep your “interested” responses on file for a proposed second round of the survey of overseas colleagues.
The online survey will be anonymous and confidential. Qualtrics (as do many other online survey platforms) tracks the IP address of the participant. I have always deleted that before capturing the data in all of my online surveys over the past several years.
Survey participants would benefit from the collection of 50 marketing math questions that they could use as they please. I wrote most of these micro-case-based questions and they have worked very well for me. Assuming decent response to the survey, I shall, of course, share its findings with my colleagues through all means available to me.
I have also tried to recruit survey participants by e-mailing marketing chairs, recent conference participants and DocSIG. If you have already seen this request from me and have acted on it, one way or the other, please ignore this post. If the survey attracts sufficient interest, I shall activate the URL by the end of October or early November and e-mail it to those colleagues who expressed interest in participation. Please let me know if you need any clarifications. I close this with my best regards.
Sincerely,
– gg
gopala "GG" ganesh, ph.d.
university distinguished teaching professor of marketing
department of marketing and logistics
university of north texas
p.o. box 311396
1307 West Hignland Street # 352
denton tx 76203-5017 usa
ganesh@unt.edu
voice: (940) 565-3129
fax: (940) 565-3837
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