TOC: Mar Theort
Introduction
Marketing Theory, 12(3)
Relationship marketing and the order of simulation
–Per Ostergaard and James Fitchett [] []
From commodity fetishism to commodity narcissism
–Robert Cluley and Stephen Dunne [] []
Fuzzy promises: explicative definitions of brand promise delivery
–Thomas Boysen Anker, Klemens Kappel, Douglas Eadie, and Peter Sandoe [] []
Design orientation: a grounded theory analysis of design thinking and action
–Alladi Venkatesh, Theresa Digerfeldt-Mansson, Frederic F. Brunel, and Steven Chen [] []
Brand relationship and personality theory: metaphor or consumer perceptual reality?
–Mark Avis, Robert Aitken, and Shelagh Ferguson [] []
Do brands lack personality?
–Jenni Romaniuk and Andrew Ehrenberg [] []
Maffesoli and consumer tribes: developing the theoretical links
–Daragh O’Reilly [] []
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