TOC: J Promo Man
Introduction
Journal of Promotion Management, 18(4)
Effectiveness of Absurdity in Advertising Across Cultures
–Katja Gelbrich, Daniel Gäthke & Stanford A. Westjohn [] []
ABC Inventory Management Support System With a Clinical Laboratory Application
–Hooshang M. Beheshti, Dale Grgurich & Faye W. Gilbert [] []
What Advertisers Need to Know ÂÜÀòÉç¹ÙÍøt Promotion in the Arab World: Technology and Media Perspectives
–Morris Kalliny [] []
Extrinsic Cues and the Evaluation of Political Candidates
–Rune Bjerke & Håvard Hansen [] []
CBS Promotion of Future Programming During the 2011 NCAA Tournament
–John A. Fortunato [] []
Ethnic Identity in Advertising: A Review and Meta-Analysis
–Jeremy J. Sierra, Michael R. Hyman & Robert S. Heiser [] []
Advertising the U.S. National Organic Standard: A Well-Intentioned Cue Lost in the Shuffle?
–Deirdre T. Guion & Julie V. Stanton [] []
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