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TOC: J Mar Res

Introduction

Journal of Marketing Research, 49(5)

Competition in a Status Goods Market
Dmitri Kuksov and Ying Xie [] []

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace
Andrew T Stephen and Jeff Galak [] []

Role of Reference Price on Price and Quantity: Insights from Business-to-Business Markets
Hernan A Bruno, Hai Che, and Shantanu Dutta [] []

Modeling Credit Card Share of Wallet: Solving the Incomplete Information Problem
Yuxin Chen and Joel H Steckel [] []

Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior
Lea Dunn and Darren W Dahl [] []

The Market Valuation of Outsourcing New Product Development
Néomie Raassens, Stefan Wuyts, and Inge Geyskens [] []

A Reference Price Theory of the Endowment Effect
Ray Weaver and Shane Frederick [] []

The Influence of Price Presentation Order on Consumer Choice
Kwanho Suk, Jiheon Lee, and Donald R Lichtenstein [] []

The Effect of Location on Price Estimation: Understanding Number–Location and Number–Order Associations
Fengyan Cai, Hao Shen, and Michael K Hui [] []

Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection
Sunghoon Kim, Duncan K.H Fong, and Wayne S Desarbo [] []

Misresponse to Reversed and Negated Items in Surveys: A Review
Bert Weijters and Hans Baumgartner [] []


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