TOC: J Mar Res
Introduction
Journal of Marketing Research, 49(5)
Competition in a Status Goods Market
–Dmitri Kuksov and Ying Xie [] []
The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace
–Andrew T Stephen and Jeff Galak [] []
Role of Reference Price on Price and Quantity: Insights from Business-to-Business Markets
–Hernan A Bruno, Hai Che, and Shantanu Dutta [] []
Modeling Credit Card Share of Wallet: Solving the Incomplete Information Problem
–Yuxin Chen and Joel H Steckel [] []
Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior
–Lea Dunn and Darren W Dahl [] []
The Market Valuation of Outsourcing New Product Development
–Néomie Raassens, Stefan Wuyts, and Inge Geyskens [] []
A Reference Price Theory of the Endowment Effect
–Ray Weaver and Shane Frederick [] []
The Influence of Price Presentation Order on Consumer Choice
–Kwanho Suk, Jiheon Lee, and Donald R Lichtenstein [] []
The Effect of Location on Price Estimation: Understanding Number–Location and Number–Order Associations
–Fengyan Cai, Hao Shen, and Michael K Hui [] []
Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection
–Sunghoon Kim, Duncan K.H Fong, and Wayne S Desarbo [] []
Misresponse to Reversed and Negated Items in Surveys: A Review
–Bert Weijters and Hans Baumgartner [] []
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