TOC: Intl J Tech Mar
Introduction
International Journal of Technology Marketing, 7(4)
Consumer behaviour–based innovation diffusion modelling using stochastic differential equation incorporating change in adoption rate
–Ompal Singh, Adarsh Anand, P.K. Kapur, et al. [] []
Using mature concepts to generate new ideas: technology acceptance revisited
–Christopher White, Adela J. McMurray, Priyantono Rudito [] []
Consumer response to technology product ads containing irrelevant cues: the role of consumer characteristics
–Edward Shih–Tse Wang [] []
Learning in alliances: the role of promoting innovation and building relationships
–Anne H. Koch [] []
Multi–market contacts as a challenge to open innovation theory
–Henar Alcalde [] []
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