TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 11(5)
Development and validation of the consumer disillusionment toward marketing activity scale
–Simon J. Pervan and Brett A. S. Martin [] []
Satisfaction in the context of customer co-production: A behavioral involvement perspective
–David M. Hunt, Stephanie Geiger-Oneto and Philip E. Varca [] []
Modest seductiveness: Reconciling modesty and vanity by reverse assimilation and double resistance
–Rana Sobh, Russell William Belk and Justin Gressel [] []
Active red sports car and relaxed purple–blue van: affective qualities predict color appropriateness for car types
–Daniel Hanss, Gisela Böhm and Hans-Rüdiger Pfister [] []
Authenticity as meaning validation: An empirical investigation of iconic and indexical cues in a context of “green” products
–Douglas R. Ewing, Chris T. Allen and Randall L. Ewing [] []
Satisfaction strength and intention to purchase a new product
–Ana Alina Tudoran, Svein Ottar Olsen and Domingo C. Dopico [] []
Does an iPod make you happy? An exploration of the effects of iPod ownership on life satisfaction
–Antje Cockrill [] []
Need for touch and information processing strategies: An empirical examination
–Atefeh Yazdanparast and Nancy Spears [] []
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