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Shopper Marketing and the Digital Last Mile
–Geoffrey Precourt [] []

Measuring Facebook’s Impact on Marketing: The Proverbial Hits the Fan
–Pat LaPointe [] [Google Scholar]

Five Steps to Smarter Targeting
–Jenni Romaniuk [] []

Emotional Branding Pays Off: How Brands Meet Share of Requirements through Bonding, Companionship, and Love
–John Rossiter and Steve Bellman [] []

Social-Media Early Adopters Don’t Count: How to Seed Participation in Interactive Campaigns by Psychological Profiling of Digital Consumers
–T.E. Dominic Yeo [] [Google Scholar]

Stop the Music! How Advertising Can Help Stop College Students from Downloading Music Illegally
–Brian Sheehan, James Tsao and James Pokrywczynski [] []

Digging for “Spanish Gold”: How to Connect with Hispanic Consumers
–Cynthia Rodriguez Cano and David J. Ortinau [] []

Nielsen Personalizes the Mobile Shopping App: If You Build the Technology, They Will Come
–Dave Cameron, Chris Gregory and Daryl Battaglia [] []

Exploding the Legend of Television Advertising and Price Promotions: The Proper Mix of Price, InStore, and TV for Maximum Short- and Long-Term ROI
–Bill Harvey, Terese Herbig, Matthew Keylock, Ritesh Aggarwal and Nina Lerner [] []

When Kiosk Retailing Intimidates Shoppers: How Gender-Focused Advertising Can Mitigate the Perceived Risks of the Unfamiliar
–My Bui, Anjala S. Krishen and Michael S. LaTour [] []

The Power of a Package: Product Claims Drive Purchase Decisions
–Nora Lado Cousté, Mercedes Martos-Partal and Ester Martínez-Ros [] []

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