TOC: J Adv
Introduction
Journal of Advertising, 41(2)
Getting the Balance Right
–Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, et al. [] []
Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising
–Marjolein Moorman, Lotte M. Willemsen, Peter C. Neijens, et al. [] []
How Do Reference Groups Influence Self-Brand Connections among Chinese Consumers?
–Yujie Wei, Chunling Yu [] []
The Moderating Effect of Ego Depletion on Viewer Brand Recognition and Brand Attitudes Following Exposure to Subtle Versus Blatant Product Placements in Television Programs
–Brian Gillespie, Jeff Joireman, Darrel D. Muehling [] []
The Brand Communication Effects of using a Headline to Prompt the Key Benefit in ADS with Pictorial Metaphors
–Lars Bergkvist, Daniel Eiderbäck, Michaela Palombo [] []
The Structural Effects of Metaphor-Elicited Cognitive and Affective Elaboration Levels on Attitude Toward the Ad
–Jooyoung Kim, Youngshim Baek, Yang Ho Choi [] []
Determinants of Opening-Forwarding E-Mail Messages
–Rebeca San José-Cabezudo, Carmen Camarero-Izquierdo [] []
The Impact of Stereoscopic Three-Dimensional (3-D) Advertising
–Mark Yi-Cheon Yim, Vincent J. Cicchirillo, Minette E. Drumwright [] []
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