Luxury Fashion Branding
Introduction
Luxury Fashion Branding, Special issue of Journal of Fashion Marketing and Management, Edited by Ian Phau and Min Teah; Deadline 31 Mar 2013
The Journal of Fashion Marketing and Management is pleased to announce a Special Issue on “Luxury Fashion Branding”
There has been a paradigm shift in the luxury fashion and branding industry over the past decade. Advances in information communication technology and the rapidly changing global economy have significantly changed consumer perceptions and their consumption behaviours, making it an increasingly volatile and competitive industry.
This call for papers for the Luxury Fashion Branding special issue invites academics and practitioners to submit papers that explore the changes and developments within the industry.
The closing date for submission for this special issue is 31 March 2013.
Guest Co-Editors
Ian Phau and Min Teah, Curtin Business School, Curtin University
For more information, please visit the journal homepage at
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