TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 22(4)
Proposing a new logic for data analysis in marketing and consumer behavior: case study research of large-N survey data for estimating algorithms that accurately profile X (extremely high-use) consumers
–Arch G. Woodside [] []
Launch timing and launch activities proficiency as antecedents to new product performance
–Roger Calantone, C. Anthony Di Benedetto & Gaia Rubera [] []
A generalized Bass model for predicting the sales patterns of motion pictures having seasonality and herd behavior
–Youseok Lee, Sang-Hoon Kim & Kyoung Cheon Cha [] []
Cultural adaptation models among US ethnic consumers: cluster formation and validation
–Chang-Hoan Cho [] []
Understanding the purchase behaviour of small car users using means and end chain theory
–Sanjiv Mittal & Sushma Muralie [] []
An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras
–Joongha Ahn, Changwon Lee, Jongsu Lee & Michael Paik [] []
Consumer evaluation of customer loyalty programs: the role of customization in customer loyalty program involvement
–Erica Winters & Sejin Ha [] []
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