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What is JCP’s Next Move?
–C. Whan Park []

Knowledge creation in consumer research: Multiple routes, multiple criteria
–John G. Lynch, Joseph W. Alba, Aradhna Krishna, Vicki G. Morwitz, Zeynep Gürhan-Canli [] []

Reducing self-control depletion effects through enhanced sensitivity to implementation: Evidence from fMRI and behavioral studies
–William M. Hedgcock, Kathleen D. Vohs, Akshay R. Rao [] []

How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
–Michael J. Barone, Robert D. Jewell [] []

The moderating role of emotional differentiation on satiation
–Morgan Poor, Adam Duhachek, Shanker Krishnan [] []

Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods
–Philip J. Mazzocco, Derek D. Rucker, Adam D. Galinsky, Eric T. Anderson [] []

How context shapes category inferences and attribute preference for new ambiguous products
–Theodore J. Noseworthy, Juan Wang, Towhidul Islam [] []

Consumers’ implicit theories about personality influence their brand personality judgments
–Pragya Mathur, Shailendra P. Jain, Durairaj Maheswaran [] [Google Scholar]

When promoting a charity can hurt charitable giving: A metacognitive analysis
–Robert W. Smith, Norbert Schwarz [] []

Imagining thin: Why vanity sizing works
–Nilüfer Z. Aydinoglu, Aradhna Krishna [] []

Unconscious creativity: When can unconscious thought outperform conscious thought?
–Haiyang Yang, Amitava Chattopadhyay, Kuangjie Zhang, Darren W. Dahl [] []

Mediation analysis and categorical variables: The final frontier
–Dawn Iacobucci [] []

Mediation analysis and categorical variables: Some further frontiers
–Fred M. Feinberg [] []

Mediation with categorical variables: Consider ordinal models, empirical Bayes, and alternatives to R2
–Zvi Gilula [] []

Commentary on “Mediation analysis and categorical variables: The final frontier” by Dawn Iacobucci
–David P. MacKinnon, Matthew G. Cox []

Mediation with categorical variables compleat
–Dawn Iacobucci []

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