TOC: Psych Mar
Introduction
Psychology & Marketing, 29(10)
The Right Angle: Visual Portrayal of Products Affects Observers’ Impressions of Owners
–Jonathon P. Schuldt, Sara H. Konrath and Norbert Schwarz [] []
An Exploratory Study of the Otaku Adolescent Consumer
–Han-Jen Niu, Yung-Sung Chiang and Hsien-Tang Tsai [] []
The Impact of Attribute Importance in the Effects of Option Framing on Choice: Budget Range and Justification as Moderators of Loss Aversion
–Sehoon Park and Moon-Yong Kim [] []
Cognitive Lock-In Effects on Consumer Purchase Intentions in the Context of B2C Web Sites
–Hung-Pin Shih [] []
What Does this Gift Say about Me, You, and Us? The Role of Adolescents’ Gift Giving in Managing their Impressions among their Peers
–Ruthie Segev, Aviv Shoham and Ayalla Ruvio [] []
Giving the Expectancy-Value Model a Heart
–Victor Henning, Thorsten Hennig-Thurau and Stephanie Feiereisen [] []
The Effects of Incidental Ad Exposure on Consumption-Enhancing and Consumption-Critical Processes
–Martin Sauerland, Georg Felser and Jarek Krajewski [] []
Consumer Decision Making on the Web: A Theoretical Analysis and Research Guidelines
–Girish Punj [] []
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