TOC: J Macromarketing
Introduction
Journal of Macromarketing, 32(3)
In this Issue
–Terrence H. Witkowski []
Special Issue on India: Macromarketing Perspectives
–Alladi Venkatesh [] []
India’s Emerging Retail Systems: Coexistence of Tradition and Modernity
–Nikhilesh Dholakia, Ruby Roy Dholakia, and Atish Chattopadhyay [] [Google Scholar]
Bollywood Cinema’s Global Reach: Consuming the "Diasporic Consciousness"
–Amandeep Takhar, Pauline Maclaran, and Lorna Stevens [] [Google Scholar]
Globalization, Consumer Tensions, and the Shaping of Consumer Culture in India
–Giana M. Eckhardt and Humaira Mahi [] []
Indian Consumer Kaun Hai? The Class-Based Grammar of Indian Advertising
–Julien Cayla and Mark Elson [] []
The Resurgence of India: Triumph of Institutions Over Infrastructure?
–Gopalkrishnan R. Iyer, Jagdish N. Sheth, and Arun Sharma [] []
Nation Branding: A Critical Appraisal of Incredible India
–Finola Kerrigan, Jyotsna Shivanandan, and Anne-Marie Hede [] []
Book and Media Review
Media Review: Sita Sings the Blues
–Terrence H. Witkowski []
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