TOC: J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 3(3)
1. Product Design: Research Trends and an Agenda for the Future
– C. Anthony Di Benedetto
2. The Effect of Lifestyle and Shoppable Fashion Product Displays on Consumers’ Approach and Avoidance Behavior
– Cara Damminga, Juanjuan Wu and Kim K. P. Johnson
3. The Smarteez and Post-modern Identities:The Meaning of Style among the Youth in South Africa Smarteez
– Marike Venter, Guillaume Johnson
4. Brand Building: Luxury Leather Goods Brands Anatomized
– Tinne Van Gorp, Jonas Hoffmann, Ivan Coste?Manière
5. Brand Management of ‘New Luxury’: Case Saga Furs
– Elina Koivisto, Pekka Mattila
Journal of Global Fashion Marketing Vol.3 No.3 is published.; Editor-in-Chief: Eunju Ko (Yonsei University); For More Information: www.jgfm.org.