Revisit: Empirical Generalizations in Retailing
Introduction
Special issue of Journal of Retailing, Edited by Wagner Kamakura, Praveen K. Kopalle and Donald R. Lehmann; Deadline 31 Mar 2013
CALL FOR PAPERS
Journal of Retailing Special Issue
Empirical Generalizations in Retailing
Special Issue Co-Editors
- Wagner Kamakura (Duke University)
- Praveen K. Kopalle (Dartmouth College)
- Donald R. Lehmann (Columbia University)
Final Submission Deadline for Papers:
March 31, 2013 (submissions will be accepted beginning August 1, 2012)
Marketing scientists and practitioners have devoted considerable attention to researching various phenomena in retailing. Yet the most recent endeavor to compile papers focused on empirical generalization was over 15 years ago! Hence, the Journal of Retailing (JR) is sponsoring a special issue on the topic of “Empirical Generalizations in Retailing,” which will be published in early 2014. Eligible papers include (but not limited to) meta-analyses of published or unpublished empirical (i.e., secondary/scanner data, experimental, or survey based) studies. Large scale single studies which cover multiple categories and/or countries will also be considered.
The topics could include (but not limited to):
- Lifetime value of retail consumers
- New products
- Market response
- Retailer-manufacturer Interaction
- Distribution
- Internet retailing
- Retail promotions
- E-commerce
- Shelf space models
- Product assortment
- Retailer reputations
- Category management
- Multichannel issues
- Pricing
- Loyalty programs
- Store Environment
- Stockouts
- Customer satisfaction
- Customer service
- Retail branding
- Private labels
Papers must conform to the JR specifications and will be subjected to the standard review process. The special issue editors will oversee the process.
See
for submission guidelines.
Please submit the papers via the JR website at
When submitting your paper, select “Special Issue: Empirical Generalizations” as your article type.
Please contact authorsupport@elsevier.com for assistance.
Special Issue Co-Editors:
- Professor Wagner Kamakura, Duke University (wagner.kamakura@duke.edu)
- Professor Praveen K. Kopalle, Dartmouth College (praveen.k.kopalle@dartmouth.edu)
- Professor Donald R. Lehmann, Columbia University (drl2@columbia.edu)
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |