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2012 Churchill Lifetime Achievement Award Winner
Professor Gary L. Lilien, Penn State University

The Marketing Research Special Interest Group (MRSIG) is pleased to announce that Gary L. Lilien of Penn State University is the 2012 Churchill Award winner. The Churchill Award for lifetime achievement in the academic study of Marketing Research is given each year by the ÂÜÀòÉç¹ÙÍø Market Research Special Interest Group to an outstanding research scholar for lifetime contribution to the academic field of marketing research.

Gary L. Lilien is the Distinguished Research Professor of Management Science at the Smeal College of Business, Penn State University and is co-founder and research director of the Institute for the Study of Business Markets, the world’s leading institution focusing on fostering research in non-consumer markets. Dr. Lilien’s research interests lie in the areas of marketing decision support, marketing engineering, market segmentation, new product modeling and marketing-mix issues for business products, bargaining and negotiations in business markets, modeling the industrial buying process, and innovation diffusion modeling. Dr. Lilien is the author or co-author of twelve books (including Marketing Models with Phil Kotler, Marketing Engineering and Principles of Marketing Engineering), as well as over 100 professional articles. He was departmental editor for marketing for Management Science; is on the editorial board of the International Journal for Research in Marketing; is functional editor for marketing for Interfaces, and is area editor at Marketing Science. He was editor in chief of Interfaces for six years. He is the former president, as well as vice president/publications for The Institute of Management Sciences. He is an inaugural INFORMS fellow, was honored as Morse Lecturer for INFORMS and also received the Kimball Medal for distinguished contributions to the field of operations research. He is vice president for external relations and an inaugural fellow of the European Marketing Academy and is vice president for external relations for the INFORMS Society for Marketing Science (ISMS) and is an inaugural ISMS fellow. Dr. Lilien has received honorary doctorates from the University of Liege, the University of Ghent and Aston University and received the 2008 ÂÜÀòÉç¹ÙÍø/Irwin/McGraw Hill Educator of the Year Award. In 2010, the ISMS-MSI Practice Prize for the best applied work in marketing science globally was renamed the Gary L. Lilien ISMS-MSI Practice Prize in his honor.

The Churchill Award is in honor of Dr. Gilbert A. Churchill, a Emeritus Professor of Marketing at the University of Wisconsin – Madison. Previous recipients of the MRSIG Churchill Award include: 2011: John Hauser, MIT, 2010: Robert P. Leone, Texas Christian University; 2009: V. Kumar, Georgia State University; 2008: Michel Wedel, University of Maryland; 2007: Dominique Hanssens, University of California, Los Angeles; 2005: Don Lehmann, Columbia University; 2004: J. Paul Peter, University of Wisconsin; 2003: Richard Bagozzi, Rice University; 2002: Frank Bass, University of Texas; 2001: Donald Morrison, University of California, Los Angeles; 2000: Roland Rust, Vanderbilt University; 1999: Vijay Mahajan, University of Texas – Austin; 1998: Seenu Srinivasan, Stanford University; 1997: Bill Perreault, University of North Carolina; and 1996: Paul Green, University of Pennsylvania.

An award ceremony and reception honoring Dr. Lilien was held at the MRSIG Reception, 2012 Fall ÂÜÀòÉç¹ÙÍø Summer Educators’ Conference in Chicago. Please join us in congratulating Professor Lilien for this significant recognition.