Moving Consumption
Introduction
Special issue of Consumption Markets & Culture, Edited by Helene Brembeck, Franck Cochoy and Johanna Moisander; Proposal deadline 1 Nov 2012
Consumption Markets & Culture
Call for Papers: Special Issue on “Moving Consumption“
Editors:
- Helene Brembeck, Center for Consumer Science, Gothenburg University, Sweden
- Franck Cochoy, Department of Sociology, University of Toulouse II, France
- Johanna Moisander, Department of Communication, Aalto University, Finland
This special issue aims to assume the task by CMC to contextualize consumption, bringing it out of the close circle of the consumer and his/her brain, mind or culture, and in touch with larger structures, as well as with disciplines previously not often used in studies of consumption (for other examples, see Aspara, 2009, on perspectives from Art and Design: Burton, 2011, on whiteness theory 2011: and Borgerson, 2009, on materiality following anthropologist Daniel Miller). In order to move consumer research forward, we propose to study moving consumption.
Historically consumer research moved itself dramatically, notably when it decided to broaden its focus from buyer to consumer behavior, from the shop to the home, from acquisition to disposal, use and discarding, along the idea that consumption activities are not restricted to shopping places and marketing issues, but encompass all aspects of human life. As a consequence, consumption should be studied in all its aspects, be they commercial or not (Holbrook 1984; Holbrook, 1985; Holbrook, 1987). Interestingly, Consumer research accomplished this move in moving itself, in the physical sense of the expression, when in 1986 a team of its leaders decided to travel the routes of American consumption and gather new facts about all aspects of consumption behavior through the well-known adventure of the Consumer Behavior Odyssey (Belk, 1991; Belk and al., 1989). But paradoxically, if consumer research moved both conceptually and physically, we know little about the relationship between consumption and motion.
We invite contributions along the lines of consumer’s physical but also mental moves: how they move, what they move, and also what moves them. Consumers move from shopping to consuming places, but we should get a better knowledge about what happens during their journeys, “around” and “between” buying and consuming; how physical moves, sensorial moves, market devices and other settings shape consumption.
Deadline for proposals is November 1, 2012. Proposals should be 2-3 pages long.
After preliminary review by the editors, selected authors will be invited to submit full papers by March 31, 2013.
Proposals can be sent to: Helene.Brembeck@cfk.gu.se
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