Freshman or Sophomore Marketing
Introduction
Jakki Mohr seeks input on marketing courses taught to lower division students
We at the University of Montana are considering adding a lower-division (sophomore level) marketing course to introduce students (business and others) to careers in marketing prior to the required, junior level marketing class all business students must take.
Do any of your universities offer such a course? If so, could you please email me a syllabus? Also, if you have any comments or observations about the content or value of the course, I’d be grateful.
Finally, if you send me your email address, I will share what I find with you as well.
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