TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 20(5)
Editorial
–Nigel F. Piercy & Carolyn A. Strong []
The mechanisms of value co-creation
–Hannu Saarijärvi [] []
The influence of acculturation on consumer relational bonding in banking relationships
–Joe Choon Yean Chai, Kenneth R. Deans & Sergio Biggemann [] []
Acculturation to the global consumer culture: a generational cohort comparison
–Jason Carpenter, Marguerite Moore, Anne Marie Doherty & Nicholas Alexander [] []
Antecedents of interaction orientation: the influence of organizational and behavioral characteristics
–Julia Thalmann & Malte Brettel [] []
Measuring market orientation in nonprofit organizations
–Pratik Modi [] []
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