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"Social Business is Good Business"

An International Conference to be held at Anadolu University, Turkey 30 – 31 May 2013

Deadline for submissions 1 December 2012
Conference website

Call for Papers

Few, if any, would argue with the proposition that ‘social business is good business’. However, if asked, it is likely that there would be a wide variation in the interpretation given to the statement by different people. For some, ‘social business’ would be seen as involving the establishment of small enterprises funded by microfinance along the lines advocated by Nobel Laureate Muhammad Yunus while, for others it would mean the adoption of a programme of corporate social responsibility by major profit making corporations committed to paying dividends to their shareholders. And, for others still, it would imply a concern for climate change and environmental degradation and a need for the adoption of a sustainable life style. Or, alternatively, a massive market opportunity to deliver an acceptable standard of living to the world’s poor at the bottom of the pyramid.

Evidently, the notion of ‘social business’ embraces a wide range of subjects including: corporate social responsibility, education, entrepreneurship, environmentalism and climate change, foreign aid and investment – ‘Trade versus Aid?’, globalisation, innovation – social and technological, micro-credit and microfinance, sustainability, transformational marketing, including green marketing, marketing for NPOs and social marketing, volunteer and charitable organisations, and well-being.

The purpose of the conference, sponsored by Anadolu University in collaboration with the journal Social Business, is to bring together academics, policy makers and practitioners to explore these different interpretations with a view to achieving their shared objective of improving human welfare and the quality of life. Informed by Keynote addresses on the nature of social business, transformational marketing, sustainability, and capitalism and the market economy, the conference seeks to attract contributions that will explain and clarify the many different approaches being taken and proposed, as well as documenting implementation and outcomes through case studies and other empirical evidence. Accordingly, the Conference aims to show case current thinking and research with a view to developing a research agenda for the future.

All papers will be required to show how they contribute to the overall aim of social business – the elimination of poverty and enhancement of human welfare – and may be either conceptually based, where the researcher(s) identify an issue and seek to clarify it through the implementation of a study designed specifically for the purpose, or Action-based research that describes and diagnoses problems or issues associated with the major themes cited earlier, the actions taken to address them and the resulting outcomes.

Submissions

Competitive Papers must be original and a maximum of 5 pages (single-spaced) excluding abstract, appendices and references. (Papers may contain tables and figures) and Working Papers must be a maximum of 3 pages (single-spaced) excluding abstract, appendices and references. (Papers may contain tables and figures). Full guidelines may be found at the website

Submissions should be made by email in accordance with these guidelines not later than 1 December 2012 by email to sbconference@westburn.co.uk

More details on programme, registration and accommodation are available on the conference website at

(Note that this conference will take place immediately before the EMAC 2013 Annual Conference to be held in Istanbul the following week).

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