TOC: Psych Mar
Introduction
Psychology & Marketing, 29(9)
Introduction to the Special Issue: Psychology, Marketing, and Celebrities
–Robert A. Reeves [] []
It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness
–Sejung Marina Choi and Nora J. Rifon [] []
Celebrities in Advertising: Looking for Congruence or Likability?
–Nathalie Fleck, Michael Korchia and Isabelle Le Roy [] []
The Impact of Negative Publicity on Celebrity Ad Endorsements
–Des Thwaites, Ben Lowe, Lien L. Monkhouse and Bradley R. Barnes [] []
Celebrity Worship, Materialism, Compulsive Buying, and the Empty Self
–Robert A. Reeves, Gary A. Baker and Chris S. Truluck [] []
Desire for Fame: Scale Development and Association with Personal Goals and Aspirations
–John Gountas, Sandra Gountas, Robert A. Reeves and Lucy Moran [] []
Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding
–Astrid Keel and Rajan Nataraajan [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |