TOC: J Mar Channels
Introduction
Journal of Marketing Channels, 19(4)
Contractibility, Strategy, and Network Dynamics: From Franchising to Licensing
–Stefan Leitmannslehner & Josef Windsperger [] []
The Effect of Dissolution Intention on Buyer–Seller Relationships
–Bohyeon Kang, Sejo Oh & Eugene Sivadas [] []
Retailing in the Transition Economies of Poland and Romania: A Comparative Analysis
–Lalita A. Manrai, Ajay K. Manrai & Dana N. Lascu [] []
Pioneering Asian Franchise Brands: Pho24 in Vietnam
–Lorelle Frazer & Bill Merrilees [] []
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