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Brand Performances in Social Media
–Sangeeta Singh, Stephan Sonnenburg [] []

Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework
–Xia Wang, Chunling Yu, Yujie Wei [] []

We Create, We Connect, We Respect, Therefore We Are: Intellectual, Social, and Cultural Value in Online Communities
–Mina Seraj [] []

Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience
–Guda van Noort, Hilde A.M. Voorveld, Eva A. van Reijmersdal [] [Google Scholar]

I Like Your Product When I Like My Photo: Misattribution Using Interactive Virtual Mirrors
–Hyejeung Cho, Norbert Schwarz [] []

Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions
–Nathalia Purnawirawan, Patrick De Pelsmacker, Nathalie Dens [] []

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