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Toward a "Proper Theory of Business"
–by Adi Ignatius [] []

Bringing Science to the Art of Strategy
–by A.G. Lafley, Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow [] []

Simple Rules for a Complex World
–by Donald Sull and Kathleen M. Eisenhardt [] []

Your Strategy Needs a Strategy
–by Martin Reeves, Claire Love, and Philipp Tillmanns [] []

Prada’s CEO on Staying Independent in a Consolidating Industry
–by Patrizio Bertelli [] [Google Scholar]

The New Corporate Garage
–by Scott D. Anthony [] []

Are You Solving the Right Problem?
–by Dwayne Spradlin [] []

Will Working Mothers Take Your Company to Court?
–by Joan C. Williams and Amy J.C. Cuddy [] []

Better Customer Insight—in Real Time
–by Emma K. Macdonald, Hugh N. Wilson, and Umut Konus [] []

Finding the Profit in Fairness
–by Christoph H. Loch, Fabian J. Sting, Arnd Huchzermeier, and Christiane Decker [] []

In China? Pick Your Brand Name Carefully
–by Marc Fetscherin, Ilan Alon, Romie Littrell, and Allan Chan [] []

Greased Palms, Giant Headaches
–by Dan Currell and Tracy Davis Bradley [] []

Who Gave That Hotel Five Stars? The Concierge…
–by Dina Mayzlin, Yaniv Dover, and Judith Chevalier [] []

You’ll Feel Less Rushed If You Give Time Away
–by Cassie Mogilner [] [Google Scholar]

Use It or Lose It
–by Eamonn Kelly [] []

When Consumers Win, Who Loses?
–by Richard A. D’Aveni [] []

You, By the Numbers
–by H. James Wilson [] []

Should You Listen to the Customer?
–by Thomas J. DeLong and Vineeta Vijayaraghavan [] []

Too Many Pivots, Too Little Passion
–by Daniel McGinn [] []

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