Path to Purchase
Introduction
Measurable Marketing in the Path to Purchase, Presented by the NYU Stern Center for Measurable Marketing, New York, 28 Sep 2012
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The NYU Stern Center for Measurable Marketing presents “Measurable Marketing in the Path to Purchase” on Friday, September 28, 2012. MMP2P is a gathering of marketing leaders and top academics exploring the increasingly complex path-to-purchase, and the customer experience at the pre-purchase, at-purchase, and post-purchase phases. Join us as we connect to learn best practices along the path-to-purchase in measurement, digital, social and mobile, and hear from the experts who are driving the new consumer journey.
- Gain insight into digital influences on shopping behavior;
- Learn about the effects of search and social influences on shoppers;
- Deepen your understanding on the emotional aspects of buying behavior;
- Explore measurement techniques digging into the customer mindset.
Featuring
Groupon, Campbell’s, Path to Purchase Institute, News America Marketing, NBC Universal, comScore, Interpret LLC., C3 Metrics, LocalResponse, Middlegame Marketing Sciences, The Wharton School, Boston University, Katz Graduate School of Business at the University of Pittsburgh, and more.
Who Should Attend?
- Any shopper marketing professional, including agency, retailers, and solutions providers.
- Academics and research professionals.
Register now by visiting: , or .
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