TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 18(4)
Information content of Super Bowl commercials 2001–2009
–Kihan Kim, Yunjae Cheong & Hyuksoo Kim [] []
Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit
–Enrique Bigné-Alcañiz, Rafael Currás-Pérez, Carla Ruiz-Mafé & Silvia Sanz-Blas [] []
Sales effects of in-store radio advertising
–Charles S. Areni & Rohan Miller [] []
Children in family purchase decision-making: Children’s role in food product purchases from mothers’ point of view
–G. Ülger & B. Ülger [] [Google Scholar]
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