TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 29(3)
Service Quality and Performance in the Public Health-Care Sector
–Hardeep Chahal & Neetu Kumari [] []
Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal
–Beatriz Casais & João F. Proença [] []
Increasing Loyalty to Breastfeeding: Investigating a Product Development Strategy
–Joy Parkinson, Rebekah Russell-Bennett & Josephine Previte [] []
Message Strategies in Direct-to-Consumer Pharmaceutical Advertising: A Content Analysis Using Taylor’s Six-Segment Message Strategy Wheel
–Wan-Hsiu (Sunny) Tsai & Alyse R. Lancaster [] [Google Scholar]
Patient Satisfaction and Organizational Impact: A Hierarchical Linear Modeling Approach
–Koichiro Otani, B. Joon Kim, Brian Waterman, Sarah Boslaugh, W. Dean Klinkenberg & W. Claiborne Dunagan [] []
Account Planning: Applying an Advertising Discipline to Health Communication and Social Marketing
–Michael Mackert [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |