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Dear ELMAR Subscriber,

Please feel free to share the following information with your students and colleagues. DMEF is pleased to present a student marketing competition from dELiA*s, the sponsor of the 2012-2013 DMEF Collegiate ECHO Direct/Interactive Marketing Challenge.

Involving media such as social, mobile, and other digital communications, student teams worldwide are invited to create marketing plans to

1. Target potential new customers and drive them to dELiA*s web or store channels and entice them to make a first purchase.
2. Target existing customers and entice them through various marketing methods to buy more

The Challenge provides a teaching resource for academic faculty, educates the next generation of direct and interactive marketers, and gives visibility to the sponsoring company in the academic and corporate worlds. dELiA*s also benefits as they see the top campaign ideas from student teams worldwide.

With or without the guidance of a faculty advisor, students can form undergraduate or graduate teams consisting of 2-4 members. Especially encouraged to participate are advertising / marketing clubs, students working independently as an extracurricular activity, students seeking college credit for an independent study project (arranged with their school or department), or students required to complete the Challenge as part of a course curriculum. However, students in all majors are welcome to enter campaigns into the Challenge. An online Intent to Compete form is required to register for the Challenge by November 16. The Fall campaign entry submission deadline (also online) is December 14.

The schools of winning undergraduate teams receive grants from DMEF to award scholarships to deserving students. Gold, Silver, and Bronze ECHO trophies are awarded to the first-, second-, and third-place teams, in addition to cash awards for undergraduate winning teams. Honorable mention certificates are also provided to teams that shine in a particular area such as market research, creative strategy or budgeting.

Started in 1984 and open to students in colleges and universities in all majors worldwide, the Collegiate ECHO Direct/Interactive Marketing Challenge is conducted by DMEF. Previous sponsors of the Challenge include charity: water, Microsoft Advertising, Pitney Bowes, Hallmark Cards, and The Upjohn Company/Rogaine. Participation in the Collegiate ECHO Challenge is a differentiator for job seekers.

Visit for details about this opportunity.

ÂÜÀòÉç¹ÙÍøt Direct Marketing Educational Foundation (DMEF) Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to attract, educate, and place college students in direct/interactive marketing careers, thereby expanding and enriching the talent pool of trained, market-ready marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF continues to be an independent 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals and companies. Tax-deductible contributions are the lifeblood of the DMEF; funds raised at the Annual Awards Dinner and throughout the year support a broad range of world-class educational programs and scholarships.

Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s marketing leaders, an indication of the Foundation’s success. For additional information about the DMEF, its mission, and its programs, visit .

Contact:

Jeff Nesler
Senior Program & Web Manager
DMEF 1120 Ave. of the Americas
New York, NY 10036
212-768-7277 ext. 1325

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