TOC: Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 10(3)
Conversion of ordinal attitudinal scales: An inferential Bayesian approach
–Michael Evans, Zvi Gilula & Irwin Guttman [] []
Investigating brand preferences across social groups and consumption contexts
–Minki Kim & Pradeep K. Chintagunta [] []
Linking reputations through umbrella branding
–Jeanine Miklós-Thal [] []
Lock in and switch: Asymmetric information and new product diffusion
–Luís Cabral [] []
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